Led by CEO Meg Whitman and Founder Jeffrey Katzenberg, Quibi brings together the best of Silicon Valley and Hollywood to create a unique technology platform that delivers a premium entertainment experience that is fully optimized for on-the-go mobile viewing.
Slated to launch in the Spring of 2020, Quibi is already working with top Hollywood talent, like Steven Spielberg, Sam Raimi, Kevin Hart, Catherine Hardwicke, Antoine Fuqua, Loren Michaels, Dwayne Johnson, Lena Waithe, Guillermo Del Toro and Jason Blum to create feature film-type content, delivered in five- to ten-minute chapters, that will cut across everything from drama to comedy to horror to documentaries. In addition, there will be a full range of news, reality programs and lifestyle content, designed specifically for mobile by such leading entertainment brands as CBS, NBC, ESPN, Telemundo and BBC, providing new programming every day.
“Quick Bite” Television
- Founded 2018
- Jeffrey Katzenberg, Founder & Chairman
- Meg Whitman, CEO
How it Began
Quibi was created to bring together the convenience of mobile video with the quality that Hollywood is famous for, delivered in quick-bite chapters that fit perfectly into consumers’ lives. Quibi is designed to meet the exploding demand for mobile video. The average consumer is now spending close to 70 minutes watching mobile video every day, up from just six minutes in 2012. At the same time, very little premium content is being created for mobile video of the quality one would find at a movie theater, on network television, cable or streaming services. For subscribers, Quibi will be ready for all those “quick bite” moments throughout the day – when they’re standing in line, riding on a bus, waiting for an appointment or just taking a break – and transform those moments into times for savoring quality entertainment expressly tailored for the screen they hold in their hands.
The initial raise included investments by all of the major Hollywood studios, a number of independent studios, major technology companies and strategic partners. “It is exciting to see Hollywood embracing this new technology distribution platform built for the way we watch today,” said Jeffrey Katzenberg, Managing Partner of WndrCo and Chairman and Founder of Quibi.